Business today is lying of huge knowledge of their clients and users, accumulated over years of common experience. Technology today zooms on AI and Big Data to make a break-through use of the potential of knowledge. We try tho shift the paradigm of data usage , and we don't shift the paradigm of our own way of thinking. Therefore, in this workshop we will explore a neuroscience perspective on Big Data: how our human brain, body and guts together are a extraordinary system of data processing.

Through a set of experiments that will involve body and mind, the intention is to observe the way we operate as living beings, so we eventually to shift the paradigm of Data Processing, inspired by the intelligence of life.